01
Audit
Find out where the leads are leaking.
- Review your current ads and how calls get answered
- Map your service area, best jobs, and seasonality
- Talk to you about what actually closes work
- Hand you a 90-day plan in plain English
Paid ads for construction
Every job starts with being seen
SightLine builds and runs Google and Meta ad campaigns for construction businesses that are tired of waiting on referrals.
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- Campaigns launched
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- Ad spend managed
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- Average ROAS
The process
Three steps to unstoppable growth
No 40-page decks. No jargon. A clear path from where you are to a booked calendar.
02
Launch
Campaigns built for how contractors sell.
- Google and Meta builds around your highest-value jobs
- Offers and creative that speak to local homeowners
- Call and form tracking from day one
- Live in weeks, not quarters
03
Scale
More of what works, less of what doesn't.
- Weekly optimization on spend and search terms
- Budget shifted to the jobs you want more of
- Clear reporting on cost per booked estimate
- Room to expand into new areas when it's proven
Who we work with
Industries we serve
Three kinds of construction businesses, three different buying journeys. The campaigns are built to match.
Residential remodelers
Kitchens, baths, additions, and full renovations.
- Ads angled at homeowners planning a project now
- Creative that shows your finished work, not stock photos
- Qualification questions so you aren't chasing tire-kickers
Home-service trades
Roofing, HVAC, plumbing, electrical, and more.
- Urgency-driven campaigns for repair and replacement
- Service-area targeting that protects your margins
- Call tracking built for crews that answer from the truck
Commercial contractors
Tenant improvements, build-outs, and specialty work.
- Longer-cycle campaigns that nurture decision makers
- Landing pages built around scope and capability
- Lead handoff your estimators can actually use
Questions
Straight answers before you book
If something isn't covered here, ask it on the call. We'd rather answer it up front.
It's 30 minutes, and it's not a pitch. We ask about your service area, your best and worst jobs, how leads reach you today, and what your calendar looks like. You leave with a straight answer on whether paid ads make sense for your business right now.
Ad spend is separate from our fee, and the right number depends on your market and your average job value. We'll recommend a starting budget on the call based on real search volume in your area, and tell you honestly if your market needs more than you're comfortable spending.
No long-term contracts. After the first 90 days, we work on a rolling monthly basis and you can stop at the end of any month. We'd rather earn the next month than hold you to a term.
Leads first, then booked estimates, then closed jobs. We track calls and form fills from the first day, and we report against what the work is worth to you, not just clicks and impressions.
Because the details matter: storm season, permit timelines, financing, and the difference between a $400 repair and a $60,000 renovation. That context shapes the targeting, the offers, and the creative. It's the only thing we do.
Start here
Ready to grow?
Tell us about your business and we'll come to the call with a plan, not a pitch. We're opening up with a small group of construction clients, so every request gets a real read.
- A real person reviews every request
- 30-minute call, no obligation
- You leave with a plan either way